OVS has implemented Salesforce Service Cloud and Marketing Cloud to optimize CRM workflows and customer engagement. Customized automated flows have been created to manage email communications, SMS, and push notifications. Additionally, communication templates have been developed, and advanced customizations have been made using AmpScript. XCC has simplified communications by centralizing everything in Salesforce Marketing Cloud and integrated the abandoned cart feature for automated remarketing. These solutions have contributed to improving operational efficiency and providing a personalized shopping experience for customers. XCC continues to work in a scalable manner across different OVS brands.